Above
The Fold

Prj 06 - Web Concepts

PRJ/ 06

The term 'above the fold' originated in newspapers as the part of the paper that showed when it was completely folded up. Nowadays it is synonymous with web design, meaning the part of the website you land on before scrolling down at all. It is arguably one of the most important parts of the site as it sets the scene for the presentation and content of the rest of the site.
The below designs are were created as experiments, playing with composition, photography and typography to expand my knowledge and develop as a designer.